Ellen Hays jewelry is a dream of delicate and timeless design.
I’ll literally dream about something,” said designer Ellen Crockarell, “and wake up and make it the next morning. ”Ellen began making jewelry as a hobby while in college selling it to just family, friends, and those in her church. “I never dreamed of doing it for a full time business,” she said.
Then as she sold clothes on the road, her manager allowed her to display her jewelry, too. That was 13 years ago and the rest is, as they say, history.

Defining Design

Ellen Hays Jewelry Designer

The stores wanted it and I kept developing it on a bigger scale, but it looks so different from what it was when I started until now.”
 She said her design goals are to create pieces to last a lifetime.
My design and style is really classic. I can wear it now, but 20 years from now my child can wear it or somebody else.”

Ellen Hays Jewelry Studio

Ellen Hays Jewelry Studio

Ellen said she usually just thinks up her designs while she’s working, sitting down to work in the morning and “making new stuff all day.”
Of course, you get stumped every once in a while,” and when that happens she turns to magazines for inspiration. Though she’ll borrow trendy ideas from fashion, she’s careful to maintain a high standard for classic design.

Doing You, Be Original

Ellen Hays working in her studio

Ellen Hays Earrings

Ellen Hays Necklace

When asked what the best part of her career is she quickly answered “people are” then proclaimed herself a people person.
I love people and it’s so nice to know I can meet new people and different artists from shows.” The next best thing is simply creating saying she loves to create.
Along those lines, her advice to artists is to continue doing their own thing. “You have to realize there are a lot of different artists out there, but you have to do exactly what you do best, your style.” Her advice to artists building businesses is to be on top of your work. As a jewelry maker, she requires a lot of stock so she said she’ll finish specific orders first then continue creating to keep her inventory high.

Work hard at what you do and it will pay off.”

To Ellen, that includes building relationships with customers.
I think one of the most important aspects in business is to keep your customers happy,” she said, “and having good loyal friendships [with them] is important to me.”

Ellen Hays and Family

Ellen is married to Brian Crockarell and they have a 15-month-old son, Hays, named after her maiden name.

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Ole Miss Gameday Painting

Kickoff is a little over a week away, and we have everything you need for a great season. Show your school spirit with our favorite Gameday Collection yet! From luxurious canvas art to pretty pottery and apparel, we have everything you need to root your team on, on, on, to VICTORY! Check out our favorite Gameday styles for 2015... 

Etta B Pottery

Etta B State Pottery

Never show up to a tailgate or watch party empty-handed...Bring your favorite little party food on a precious state platter from Etta B Pottery! Whether you're using it to serve food or displaying it in your home, you can show your state pride in the most tasteful way! View More Etta B Pottery

Burlap Door Hanger

Arkansas Door Hanger

Georgia Door Hanger

Deck out your door with a precious burlap door hanger with your favorite team's logo! Whimsical meets rustic with this football-shaped door decor. Everyone will know that the best watch party in town is behind your festive front door! View More Door Hangers

Gameday Art

MSU Canvas Art

Showing your school spirit has never been more fabulous! Sarah Robertson's classic impressionistic gameday art is a lovely way to add a little "GO TEAM GO!" to your home. This year, we are featuring a range of sizes to fit any space in your home! View More Sarah Robertson Art

Infinity Scarves

Red Gameday Scarf

Blue Gameday Scarf
Show your style (and your school spirit) with a lightweight plaid infinity scarf this season! We have all your favorite teams' colors, and we love how easy to wear they are! View More Collegiate Scarves

S'well Bottles

Gameday Swell Bottle

Serve your tailgate guests in style this season with S'well. The 25 oz. large bottle has the ability to keep an entire bottle of wine chilled on even the hottest of gamedays! For the late season games, keep your hot chocolate piping hot for 12 hours! View More S'well Bottles

Tailgate Tote

Hail State Tote

Getting your tailgate set up has never been easier! These super roomy striped totes can carry just about everything but the kitchen sink! These can be personalized with your favorite team or with your monogram or last name for a totally custom look! View More Collegiate Tote Bags

Gameday Hats

901 Hat

TN Hat

"Cap" off your gameday style with a fabulous monogrammed hat! These darling hats are a Bella Vita exclusive, and we have tons of styles and colors to help you show your pride for your team, your city, and your state! View More State and Collegiate Hats

Tea Towels

Gameday Tea Towels

Cheer on your favorite team from your kitchen with these decorative dish towels. Featuring a stitched football and your team’s colors and chant, fill your kitchen with the scent of game day snacks and the spirit of football! View More Collegiate Tea Towels

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We are so thrilled to have such a great team, and we are always excited to get to celebrate their accomplishments and anniversaries with Bella Vita each year! Our team is growing by the day, and we want to take a moment to recognize each of our fabulous BV girls, and let you learn a little bit about our favorite people!

Kathryn  is a beloved member of our web team, and she is a great at getting all of our fabulous products uploaded to our website for our wonderful customers! Kathryn started out in the store, and she has become an invaluable resource in helping with our new inventory system! She is celebrating her one year anniversary with Bella Vita today, and we are so glad she's here!

Kathryn-first day at BVKathryn's first day on the job at Bella Vita

Kathryn- one year anniversaryKathryn celebrating her fist year at Bella Vita

About Kathryn...

1. What is your favorite sweet treat?
Ice cream with Reese's Peanut Butter Cups

2. What is your favorite song right now?
Shut Up and Dance by Walk the Moon. It's such a fun song!

3. What's your favorite TV show?
Friends. This show never gets old, no matter how many times I've seen it!

4. What is the favorite part of your job?
My favorite part about my job is how close I've become with everyone I work with. It's a wonderful feeling to have such great people there for you at all times.

5. What is your favorite line/brand/item at BV?
This is tough! It's a tie between Pine Cone Hill bedding and Good Earth Pottery. Especially the Stone Washed Linen Duvet and the Celery Rice Bowls that the Bella Vita girls surprised me with as wedding shower gifts!

6. Tell us one thing you're looking forward to this year...
I'm looking forward to my wedding on October 3rd in St. Louis! This will also be my first, full year in Memphis so I'm excited to call the south my home! 

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Hi, my name is Stephanie. Like you, I love all things beautiful. The word. The life. The way it makes your soul feel warm and cozy. So curl up with the Girls at Bella Vita as we share our lives with you- our families and friends, our inspirations and ideas, our homes and nests- quite simply, our take on creating a beautiful life.
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