Fortunately, God gave us all the wonderful gift of uniqueness. No two of us are alike! Why then, do some people feel as though they need to replicate others styles, experiences or looks? 



Here’s where I’m going with this: Recently, we heard about another boutique shop, not one that’s close in proximity to us, mind you, but one that we’ve been told looks and feels a lot like ours nonetheless. Don’t get me wrong: Imitation is the sincerest form of flattery, and we are truly flattered. And I realize that there are hundreds of shops all across this lovely country, and in our own backyard, that offer similar types of wares as Bella Vita’s.

But I also know that we can’t be replicated, ever, in any way—nothing that’s truly original ever can be.

Isn’t that good news!

As for Bella Vita, we work so hard to keep the quality and originality you’ve come to expect. Whether scouring the market in search of new, original artists, or stretching ourselves to make our shop even more inviting or our displays even more creative, we are careful always to tend to the full experience that is Bella Vita—in essence, to manage the brand.



Everything about us, from the experience you have with our staff to how we gift wrap each individual item all goes back to the Bella Vita brand. With each new idea or product, we ask ourselves if it fits our look, our store, our story, our style and most importantly our customers? Basically, “Is it Bella Vita?” Because at Bella Vita, it’s about originality and the natural beauty of life and it’s our hope that we portray that to you in everything we do.

After all, isn’t it the little things that count—and add up to “big” rewards? That includes recently winning a MarCom Platinum award for our marketing/branding campaigns. (MarCom is an international marketing and communications competition that annually recognizes excellence in the concept, writing and design of marketing and communications material.)

Nice to know that other marketing professionals think we’re on track and to be recognized for it.



Awards aside, the best thing about the Bella Vita brand is that you can’t copy another Megan, Cari, Mom, me or even husband Brent. You’ll always be welcomed into Bella Vita with smiles, willing hands and listening ears, and we’ll do our best to help you make those most important gift choices, whether they’re for you, a birthday, anniversary, holiday or registry. (We assist, advise, even counsel the bride-to-be and her groom throughout the registry process, from first consult to last registry gift.)



So let’s get on with it this very moment: Embrace who you really are and celebrate that originality.

- Stephanie

Posted by Stephanie Singley | Permalink

Oct 26 2010

The Unveiling...

...of our new packaging!! Some of you may have noticed the change because we have been using it for a couple weeks, but packaging this eye-catching (if we can say so ourselves!) deserves a formal introduction.

Since day one of Bella Vita 9 years ago we have strived to stay on top of and ahead of the trends. Not only does this apply to our displays and product, but also to our packaging. We strongly believe that our packing is the face of Bella Vita and we all know that you only get one first impression.

Since we gift wrap most of what goes out of the store, we felt it necessary to distinguish our gift wrap from our everyday packaging. The BV Girls think every gift should look as special and unique as the person receiving it, and until now our packaging, although cute, didn't have that "wow factor" we were striving for.

With rounds and rounds of design, plenty of meetings with our favorite salesman ever (seriously, he's such a gentleman!) and endless back and forths on what type, weight and style of bag to choose we finally decided on the perfect packaging....for now! (It's no secret that we're always evolving, so we can guarantee a redesign in the future. The distant future!)

May we present to you the newest additions to the BV Team:

Notice the tissue? Custom tissue is just one of the special touches we added to our new packing to make it truly ours. We love how it turned out- Kraft tissue with chocolate olive leaves.


Do you love the square shape? We wanted everything about our new gift wrap packaging to feel special- down to the last detail. We ended up with custom sizes so that they could all be square. We adore them and are so glad we didn't stick with standard shapes/sizes. Y'all deserve it!!


Speaking of details, if you peek inside you'll find a special treat just for you. Our signature Bella Vita quote is printed on an insert in the bottom of the bag so that even when the gift has been unwrapped there's still something special waiting for you.

Next time you stop by let us know what you think about the new packaging. Or better yet, leave us a comment! We would love to hear what you think about the new design.

Until next time,

- The Girls at Bella Vita

Posted by Stephanie Singley | Permalink

Seriously y'all, the weather has got to break one of these days! Are we the only ones ready to feel a chill in the air? Not only are we eager to just turn off the A/C, we're dying to pull out our fall wardrobe- hats, sweaters, and one of the BV Girls personal favorites, scarves. As a lot of you will remember from last year, our jersey knit scarves (you know, the ones with the adorable vintage applique?) were a huge hit. We're excited to tell you that we have them again!

We have had them in stock for a couple weeks now, and even with the blazing hot temperatures we've still been selling them like crazy. We know y'all are worried we'll sell out just like last year, and while we can't promise that we won't, we've stocked up big time for this year. If only that mercury would drop, we could all go around sportin' them!

Each design features a detailed applique that is meant to add color and character to your wardrobe. The fact that they are super soft and oh so comfortable to wear doesn't hurt either!

The owl was everyone's personal favorite last fall. There is something about an owl that feels more seasonal than say a bird or peace sign. And while we love the bird and peace sign, we know the owl will disappear quickly again this year.

Posted by Stephanie Singley | Permalink


Stephanie

Hi, my name is Stephanie. Like you, I love all things beautiful. The word. The life. The way it makes your soul feel warm and cozy. So curl up with the Girls at Bella Vita as we share our lives with you- our families and friends, our inspirations and ideas, our homes and nests- quite simply, our take on creating a beautiful life.
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